Free eBook

The Digital ToolBox

Over 60 tools I've used to build and grow digital businesses, sorted step by step. Find where you are, and see what to use next.

  • Tools grouped by stage, from planning to nurturing customers
  • Bonus sections on running the business, outsourcing and learning
  • Jump straight to the part that fits where you are

Send me the ToolBox

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Your email stays with me. It's never sold or shared.

What's inside

Nine stages, and the tools for each.

The book follows the order I use with clients: build solid foundations first, then layer on top. Fix the weakest stage before you spend money on the next.

Research and planningStrategyDesignBuilding and developmentMaintainingPopulatingPromotingConvertingNurturing

Plus bonus sections: business management, learning resources, outsourcing and communities.

Starting out

Start at the beginning

Research your audience and plan first, then strategy, design and build. Most new online businesses skip the first two and pay for it later.

Already selling

Jump to promoting and converting

Converting is where the gold is. If 2 in 100 visitors buy and you get that to 4 in 100, you double your sales without any extra traffic. Then look after the customers you've got.

Already past the tools stage?

If your business turns over more than A$10K a month and you want someone to own the digital side, let's talk.

I have no official connection to the products in the ToolBox. I've used them, still use them or reviewed them.