The 9DB method

Find the weakest link in your marketing in 3 minutes.

This free marketing scorecard takes 3 minutes. Every business that grows online runs the same nine steps, whether it knows it or not. Score yourself on each one, see which stage is holding you back, and know what to fix first.

Compass, Engine, Compound

Nine steps, three stages, one loop.

The 9DB method: Compass (Discovery, Strategy, Solution), Engine (Pitch, Build, Promote) and Compound (Optimise, Nurture, Listen), with Listen looping back to the next Compass reading

Compass

Take a fresh reading: what your competitors are doing, how to compete and the best way to get there. Come back here every time you launch something new.

Engine

Set your message, offer and brand identity, build the best solution to deliver the outcome, then promote it to the right people.

Compound

Improve what's working, follow up the people still deciding, and listen to customers. What you hear feeds the next Compass reading.

Your 9DB score

Score each step from 1 to 10.

1 means you're not doing it at all. 10 means it's done well and you'd show it off. Be honest: nobody sees this but you.

Compass
Engine
Compound

Fix the weakest step first.

Pouring more traffic into a leaky step only makes the leak bigger. A Growth Roadmap shows you exactly what to fix, in order.